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Opening any type of business can be hard in this day and age, especially a floral business. Waiting for customers is not good enough for the growth of your business. There are still many floral business owners who do not have a direct marketing strategy. As a business owner, you need to put in a lot of effort to attract the right customers and turn them into loyal clients.
Marketing for your flower business does not have to be expensive or overwhelming. There are various marketing strategies you can use to help take your floral business to the next level in 2022. Below are our top three marketing ticks you need to utilize!
INNOVATE
Use innovative tools that are unique and not common. Having unique tools will attract more clients to your floral business, since they will not be able to find what you have elsewhere. A great example of this is Boutstix floral magnets. Boutstix magnets are quick and easy to use for flower designs. Boutstix magnets are very strong and durable making them a must have for every flower shop owner. They replace all the mess that comes with having to use a traditional pin to fasten a boutonniere in place.
CAPTIVATE
Hold eye catching events. One of the most effective ways to build customer relationships and gain more attention is to host events at your floral shop. People like to join events where they have opportunities to learn in person and mingle with other people of the same interest. Events give people experiences that they cannot get online which is what is going to differentiate your floral business from others. Events will also maximize on your business name being passed on through word of mouth. Plus this is also a good way for you to showcase some of your more special floral arrangements!
COLLABORATE
Collaborate with other local businesses. 2021 was the year of local business growth. As trendy as it was on social media, it sure did make a lasting impression on how people can shop locally and support those surrounding them.
Partner up with local businesses in which you can work together to cross promote each other! You can always collaborate with them on events, products, promotions, and many more. For example as a floral business owner, you can collaborate with wedding cake bakers, or event planners, and so on.
Citation:
“Simple Floral Marketing Strategies - Floranext - Florist Websites, Floral Pos, Floral Software.” Floranext, 13 Sept. 2017, https://floranext.com/simple-floral-marketing-strategies/.
