3 Ways To Spice Up Your Product Offerings To Win Floral Clients

Getting people into your Flower Shop can take time and creativity, especially with the many options available for your floral clients online and in person. The competition in the floral industry is definitely not easy! Smart flower shop owners take the time to elevate their businesses to the next level. They constantly research, take risks, experiment with new ideas, and learn as much as they can about the ever changing floral industry trends and secrets. If you are struggling to find those creative ideas that will bring your flower business to the next level, here are our top 3 product offerings to win floral clients. 

• Modern and efficient Boutstix floral magnets. Many floral clients tend to be more active around the wedding season. How about introducing your clients to Boutstix floral magnets? Boutstix magnets are quick and easy to use and won't leave holes or tears in fine fabrics when placing and adjusting boutonnieres and corsages. They are indeed a modern and efficient invention that will win your floral clients attention. Oh, and they are also a breeze to design with! They’re simply wrapped with floral tape, which means no extra fuss for florists! The flowers will look just as pristine at the end of the day as they did leaving the flower shop.

• Create eye stopping displays for special occasions. The key when creating floral displays is to focus on detail as much as possible. You want your floral designs to look sophisticated yet effortless in order to keep your clients engaged and amazed by your talent and attention to detail. Another great tip when it comes to designing floral displays is to focus on special occasions and holidays that are less popular in order to grab the attention of niche market clients. This also applies when it comes to offering a flower selection that is unique to your shop. 

• Last but not least, offer wedding and event floral accessories as part of wedding floral design bundles! Floral accessories are always in demand and never go out of style. This can include flower crowns, flower combs, special floral hair pieces for that special day, and many more. You want your floral designs to stand out from what's available in the market, so focus on winning your clients with innovative tools to hold and secure the flowers in place. Some ideas could include; interchangeable floral pieces, secure clips that are guaranteed to hold the floral design in place, and complementary pieces for the flower girls.